About me

I’m a product designer based in Riyadh with a passion for shaping complex ideas into experiences that feel simple, intuitive, and meaningful.

What excites me about design is solving problems. I enjoy understanding how people think, asking the right questions, exploring different possibilities, and working closely with cross-functional teams to build products that genuinely make a difference.

Over the years, I’ve worked on products across different domains, tackling complex challenges that have strengthened the way I think, collaborate, and design.

Every project has taught me something new, and that’s one of the things I love about product design. There’s always another problem to solve and another problem to solve and another perspective to learn from.

I’m a naturally detail-oriented, but I never lose sight of bigger picture. I care about creating experiences that not only visually polished, but also clear, thoughtful, accessible, and easy to use.

Hello!Hi

My ideal design process

  • Understand

    • Learn the business goals

    • Understand users and their pain points

    • Challenge assumptions before jumping into solutions

  • Explore

    • Sketch different ideas

    • Benchmark competitors when it adds value

    • Test multiple directions instead of settling for the first idea

  • Design

    • Build a scalable experiences using Design System

    • Think about edge cases and loading, empty, error states

    • Balance user needs with technical/business constraints

  • Collaborate

    • Review ideas early with product and engineering

    • Iterate based on feedback

    • Stay involved during implementation to ensure quality

Tools I enjoy using to elevate my work

  • Figma Plugins

  • Miro

  • Claude

  • Maze

  • Mobbin

  • FullStory

Industries I’ve designed for

  • Digital Banking

  • Tourism

  • Government

  • Investments