Projects that shaped how I think about products, systems and experiences
Selected work across product design, UX research, design system and experience strategy
I joined nera before launch and led the team across every journey of the app, from transfers, payments, savings, cards, and investing to the design system.
It was one of those rare projects where I got to share both the product design and how the team worked
nera - Building a Digital Bank
Visit Saudi Information Architecture
Where my product design journey began.
I had the opportunity to restructure the app to make it easier for users to find what they needed in Visit Saudi. The goal was simple, fewer steps, clearer navigation, and a better overall experience
Design has never been just about creating interfaces for me. As I grew in my career, I found myself equally passionate about improving the way design team works
Leading Design Beyond Screens
Directed the creation of nera’s tokenized design system → establishing the governance model and standards, then reviewing the work as two designers built it out in Figma Variables
Tokenized Design System
A self-initiated audit of Derayah, an investment app, taken on to sharpen my eye for financial UX outside my day to day work. Diagnosed friction points and explored a redesigned homepage concept as a personal challenge